Araporul Velanagam, an initiative by Vetry is committed to transforming conventional farming by educating farmers on the benefits and techniques of organic agriculture. With a focus on chemical-free, sustainable practices, this program empowers farmers to grow healthier crops, ensure long-term profitability, and contribute to a cleaner, greener environment.

As part of this mission, over 200 farmers have been successfully trained and transitioned from chemical-based farming to organic methods—building a resilient agricultural ecosystem rooted in traditional wisdom and ecological balance.

The movement gained momentum through the 2018 workshop titled “Aathi Thamizanin Iyarkai Vivasayam”, led by:

Mrs. M. Revathy, CEO – Inspire

Since then, the initiative continues to grow with the support of ecologists and experts across Tamil Nadu, actively engaging farming communities in regenerative practices.

This ongoing transformation is made possible through the valuable support of:

Institute of Forest Genetics and Tree Breeding (IFGTB)

Tamil Nadu Irrigation Management Training Institute

Pasumai Vikatan – Media

Araporul Velanagam stands as a beacon for sustainable agriculture, preserving the land while uplifting the lives that depend on it.